Just over a month ago, the Copyright
Board issued a complex,
lengthy, important but perfectly readable decision regarding
a tariff with
the daunting title of “STATEMENT OF ROYALTIES TO BE COLLECTED FOR THE
PERFORMANCE IN PUBLIC OR THE COMMUNICATION TO THE PUBLIC BY TELECOMMUNICATION,
IN CANADA, OF PUBLISHED SOUND RECORDINGS EMBODYING MUSICAL WORKS AND
PERFORMERS’ PERFORMANCES OF SUCH WORKS [Re:Sound No. Tariff 8 – Non-interactive
and semi-interactive webcasts, 2009-2012]”.
Let’s keep it simple and call it the
“Pandora” tariff, because Pandora is the high profile absentee music streaming
service that does NOT offer service in Canada – presumably due to the confusing
and expensive and hitherto (and perhaps still) apparently effectively
dysfunctional copyright landscape, at least from its point of view. Pandora is
really what this tariff is all about for the purposes of the Canadian public –
and the Board makes it quite clear that this is the case. Michael Geist has
also quite rightly
focussed on the Pandora aspect in his prompt report on
this decision.
If you try to log onto www.pandora.com as of now and for
a long time up till now, this is the message you will get:
We are deeply,
deeply sorry to say that due to licensing constraints, we can no longer allow
access to Pandora for listeners located outside of the U.S., Australia and New
Zealand. We will continue to work diligently to realize the vision of a truly
global Pandora, but for the time being we are required to restrict its use. We
are very sad to have to do this, but there is no other alternative.
Here’s the Board’s Fact
Sheet about its decision, which singles out Pandora by
name. Apparently, the final result is “close” to what Pandora asked for. And
apparently it’s a small fraction – about 10% or less – of what Re:Sound sought.
I’ve repeatedly in various fora including Fordham mentioned Pandora as a
prominent “no show” in Canada – apparently due to copyright issues. In the USA,
Pandora has about 150 million users – almost half the US population. In Canada,
it has none. Unless, perhaps, Canadians can circumvent Pandora’s geoblocking by
using VPN, but I wouldn’t know about such things.
The tariff rate for commercial
webcasters is set at 10.2 cents per 1,000 plays. While Re:Sound was asking for
a rate of between $1 and $2.30 per 1,000 plays, the rate set by the Board is
close to what the users participating in the hearing (including Pandora)were suggesting.
(highlight added)
The Copyright Board has put out a Fact Sheet with
some numbers that seem to look quite good, from Pandora’s viewpoint – but which
appear to be largely speculative on the part of the Board. Based upon the
Board’s own apparently speculative numbers, at least in terms of Pandora’s
potential revenues, the certified tariff will result in a $306,000 liability
divided by $5,800,0000 in revenues, or about a 5.3% cost, which still appears
to be more than twice the rate that Pandora proposed to pay, namely 2.1% with
no minimum fee for the non-interactive service and a rate between 1.5% and 2.65
% for the semi-interactive service with a minimum fee of $100 per year per
“channel”. Eventually, the Board decided to drop the concept of “channel”
from the tariff. Nobody seemed to understand what it meant in this context.
Whatever it meant, it certainly was not the same as a TV, radio or even
satellite or cable “channel”.
But it’s even murkier than that.
Pandora fought hard for a rate based upon percentage of revenues, as has been
the case for radio and TV in Canada for decades. Instead, the Tariff is based a
rate based upon “plays”. Under such a regime, which Pandora resisted, a service
can end up paying more in tariff fees than it earns in revenues, which has
reportedly happened in the USA. That’s a prescription for insolvency and not
for innovation.
The acid test will be if Pandora now
starts to operate in Canada. If so, the Copyright Board may have struck an
“equilibrium price ratio” that is not simply splitting the difference in the
form of “(A+B)/2 = ~Tariff as Certified” result – which has sometimes seemed to
have been the result and which has contributed to much criticism of the Board
over the years, since such outcomes are too often so expensive, so slow and so
frequently unsatisfactory. Even the possibility of “splitting the difference”
becomes impossible, if a collective overreaches by a quantum amount.
As for the CBC, according to the
Board “CBC will pay annual royalties of about $36,000 for all of its webcasting
operations, English and French.”
As for the overall impact, the Board
states:
[208] Our estimate of the total quantum
of the Re:Sound 8 tariff is about $500,000, taking into account other
semi-interactive webcasters that have launched or may launch in Canada, as well
as non-interactive webcasters. This estimate is arrived at knowing that the
music streaming market share of Pandora in the U.S is about 70 per cent, and
that its Canadian market share could be lower, given that some other firms have
already been operating in Canada.
If that is right, it may take
Re:Sound some time to recoup its legal costs from this proceeding – something
which it and certain other major collectives may not be too happy about, to put
it mildly. Indeed, this could then prove to be something of a tipping point for
collectives. Certain collectives have relied upon a business model that
involves spending millions on an inaugural tariff using a large law firm and
expensive experts based upon the nearly certain and even bankable prediction
that the costs will be quickly repaid by the users once the tariff is in
effect. Usually, that has worked out predictably and on cue. The one notable
exception has been the ERCC.
However, if the Board’s figures are
right here, that may be far from the case in this instance. It could take
Re:Sound a long time (several years) to recoup its legal costs and
disbursements in this instance. And if Pandora or a similarly successful player
doesn’t decide to do business in Canada, even the $500,000 per annum figure may
prove to be unobtainable.
If the decision proves to be “user
friendly”, which is not yet clear, could it be that the Board itself is finally
responding to “market forces”, namely the prospect of Government
imposed regulations on how it
conducts its hearing (which I have suggested) and
even legislative reform to deal with a process that all too often has been
extremely slow, extremely expensive, extremely retroactive and often prone to
significant judicial reversal? And which Michael Geist refers to as “broken”?
Just for the record, the timeline
here was as follows:
- Tariff filed March 28, 2008
- Oral hearing held over the course of
ten days in September and October of 2012
- The decision was rendered on May 16,
2014 – approximately 19 months after the hearing was over.
- That’s more than six years
to get to a decision that will face judicial review (see below),
which will add at least another year or more to the timeline.
While this was a very complex matter
with many parties and copious evidence, it is still difficult to understand
such a delay and such a long timeline. To make matters worse, the tariff is
only valid until the end of 2012. It is now 2014.
Moreover, before anyone uncorks the
champagne, the Board itself notes in para. 186 that the provision of Canada’s
new 2012 legislation, when they come into effect, will affect the “eligible
repertoire” issues. The new legislation, when it is fully in force,
will means that Canada has to give "national treatment" to other WIPO
Performance and Phonograms Treaty (“WPPT”) members – unless those countries
don’t provide similar rights to those provided by Canada and the Minister so
declares. Under the previous legislation, users did not have to pay for
performances of "non-eligible" (e.g. non-Canadian, i.e. American
and European, to oversimplify) sound recordings or performers. That cut the
rates that would have otherwise been imposed effectively by more than 60% in
this case.
So, the Board is saying that the
tariff only goes as far as the end of 2012 and the effect of the new “national
treatment” provisions is not something that it needs to rule on at this time.
But generally, as the Board says at para. 186, the entry into force of these
provisions“will vastly expand the repertoire of sound recordings that is
eligible to receive equitable remuneration”. (emphasis added).
As for the Statement Limiting the
Right to Equitable Remuneration of Certain Rome Convention or WPPT Countries,
see here.
Since the tariff only goes to the end
of 2012 and we are now into 2014, it’s not clear what this will mean to
Pandora, which is still not operating. It may be that the current tariff will
continue on as an expired “previous tariff”, as contemplated by the Act and
that Pandora will operate, if it wishes, under these tariff provisions – for a
while, anyway.
This kind of retroactive
certification of tariffs and uncertainty as to the present and future has
always been problematic at the Copyright Board – but is especially so given in
the current rapid cycles of evolution of technology and business models. The
irony in this instance is that, at the end of a very long process, the Board
chose to reject a lot of the very elaborate and expensive evidence that was
filed – especially by Re:Sound itself, along with some odd arguments, such as
that of Re:Sound to the apparent effect that online streaming services
“cannibalize” CD and online sales and that Re:Sound should therefore be
compensated for this loss. As if the music industry is entitled to a guaranteed
annual income? That sounds almost like car and gasoline companies asking for
compensation when cities put bike lanes in place. Or horse and buggy makers
asking for an earmarked tax on the automobiles that put many of them out of
business.
Such a long period of time – more than six years to date and now still counting
with judicial review is an eternity in the world of the internet and
innovation. In 2008, when this tariff was filed, the first generation of iPhone
smartphones was barely on the market and the first iPad tablets were still two
years down the line. So, maybe by 2016 or so we will have a final certified
tariff to the end of 2012 that was already obsolete when it was filed in 2008.
Meanwhile, the world moves on with
Google’s music service, VPN, and in other ways in which Canadian internet users
can adapt. Unfortunately, some may even turn to illegal means, which become
more appealing when legal means are too expensive or too difficult to find in
Canada.
Not surprisingly, Re:Sound has filed a sweeping
notice of application for judicial review. It is very sparse
but very sweeping. The Board has been very careful, as it usually does, to try
to “bullet proof” its decision as one mainly of fact finding – which could make
such review rather difficult. But perhaps Re:Sound may do better here than it
has done of its last couple of judicial review efforts. In one of these, it
argued that the word “excludes” means “includes” when it comes to the
definition of “sound recording”. To the surprise of many, the Supreme Court of
Canada actually heard this case as part of the “pentalogy”. Spoiler alert –
just like the Board and the Federal Court of Appeal below, the Supreme
Court did not agree with Re:Sound.
For better or worse, we do live in
interesting times. Will Pandora now enter the Canadian market? There are other
competitors and substitutes now in place and high Canadian internet costs and
bandwidth caps and other deterrents. Will we eventually find out if the
Copyright Board opened Pandora’s Box or provided Pandora’s panacea? Has
Canada’s music industry once again proven itself to be remarkably out of tune
with new technology and new business models? Will Canada’s music industry price
itself out of the market and ignore the technological tide? Will Re:Sound
succeed in reversing an apparently resounding defeat at the Board with a
victory in the Federal Court of Appeal, and possibly the Supreme Court of
Canada – if the case gets that far, which is not very likely? The one thing
that we can be quite certain about is that the interested parties and the
Canadian taxpayers have spent millions of dollars to date to get to this
monumental moment of indecision and uncertainty. And we still cannot get
there from here when in it comes to Pandora in Canada.
HPK